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About Us

Balujas is the namesake of one of India’s most celebrated shoe business families. Founded in 1919 by KL Baluja, it is now managed by Vidur Mehta, the third generation to reseed the company and see it through India’s retail revolution.


Balujas Shoe Co. engages in the design, development and marketing of footwear, handbags, belts and accessories for men, women and children. Balujas deals in a wide range of lifestyle merchandise and aspirational products. The company offers men’s formal shoes in the premium oxford, brogue series with leather soles and its trademark peshawri leather-sole sandal. The men’s casual series includes boat shoes, bucks, loafers, sandals and slip-ons. The women’s footwear line comprises boots, shoes and sandals – casuals as well as formals. It also provides kid’s footwear line of products under the categories of formals, city outdoor and outdoor leisure.


We at Balujas firmly believe that the organized retail sector in India is just taking shape, and there will be consolidation – with numerous players lacking footwear retail expertise having to sell or shut shop. We have already begun to see a couple of examples of this churn-out. Our brand enjoys a tremendous confidence and trust in the market and we are sure, we can convert this trust factor into patronage throughout the country. 


The experience that we have gained over the decades enables us to forecast the customer preferences and demands, which is coupled with a very strong operational and in-house product development and merchandising team. The strong outsourcing infrastructure that we have built over the years in India helps us to bring newer trends and designs on the shelves faster than any other retailer.


Our long-term vision is to remain India’s most premium and preferred footwear retail co. To achieve this vision, we continue to provide the highest quality standards at our stores, besides increasing the number of stores under operation on a pan India basis. We currently have 9 stores under operation, with another 6 slated to open in the Next FY.

We were selected by the Economic Times as one of the Top 10 Rising Stars of Retail in India.

Balujas is a partnership firm with 3 partners; Sunita Mehta, Vidur Mehta and Vedanta Mehta. Vidur, who is the managing partner, joined the firm in 2000. He completed his undergraduate studies from St. Stephens College, Delhi University. Thereafter he went to the Rochester Institute of Technology (RIT), US for his MBA. He graduated with a 3.9 GPA. After working with Bloomberg in Princeton, NJ for 1½ years he returned to join Balujas.